I’m a huge fan of Mike Rowe. Admittedly, not as huge of a fan as my wife (for some reason), but every time I’m flipping through the cable guide and I see that Dirty Jobs is on, I inevitably stop and watch the whole episode, due primarily to Rowe’s obvious and genuine enthusiasm for the salt-of-the-earth people who make this country go (not to mention his manifold corny dad jokes, which I’m a huge fan of). Rowe is, among Hollywood types, a hard line conservative and has been over the years an occasional booster of various Republicans (although he studiously avoids politics of any sort on his shows). Predictably, this means that he has attracted a cottage industry of leftist Internet trolls who stalk his social media presence and consistently rail at his audacity for not parroting the liberal Hollywood line.
Recently, Rowe was apparently on board a plane when he decided to take action against one of these trolls who was spamming his facebook with insane rants that were apparently supposed to encourage other readers of Rowe’s facebook page to buy the commenter’s book. Rowe’s epic response has been circulating the Internet because people enjoy Rowe giving a troll what-for in his own inimitable style. But Rowe’s advice, which I will reproduce here, is just as important – if not more so – for our side of the aisle as well:
Hi there, Jim
Greetings, from somewhere over Colorado. It appears you’re still trying to sell some books on my Facebook page. Personally, I haven’t read them, and based on your marketing strategy, I suspect I’m probably not alone. Since part of your approach seems to involve me, I thought perhaps I might offer you some unsolicited marketing advice. I hope it’s not too presumptuous, but these tips have served me well over the years, and I can’t help but think you and your marketing team might benefit from their immediate implementation.
1. Consider starting off each blurb with a friendly salutation. In my experience, a little cordiality goes a long way, especially when you’re trying to persuade someone to give you money.
2. Think about addressing your audience as something other than “racists,” “reptiles,” and “toads.” I get that you want to be provocative, but if your goal is to sell your book, a number of well-known studies have proven it’s best not to insult your potential customers.
3. Reconsider your commitment to …read more